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Book Tickets & HotelsFriday, 16th May 2008
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The Latestmagicforum mélange 13.05.200813th May 2008 Question of the Week: The Animation Courtyard makeover is one year old, but are you happy how it turned out?13th May 2008 Pin Trading May 2008 releases7th May 2008 Losses halved; Revenues, attendance increased again in First Half 20086th May 2008 Question of the Week: Is Walt Disney Studios ready for nighttime entertainment?5th May 2008 |
Disneyland Resort Paris has today unveiled its impressive 
An email newsletter has just this moment launched the online advertising campaign for the 
If there’s one thing Disney have always excelled at as far back as Steamboat Willie, it’s marketing and promotion. The Year of a Million Dreams “celebration” in the US seems to be entirely built around the concept - letting guests stay the night in Cinderella Castle is guaranteed press coverage. What about a world-famous footballer then, David Beckham no less, mounting a trusty steed to advertise Disney Parks?
With the DVD of Disney-Pixar’s 
The celebration begins here! As we near the final month of 2006, the anniversary year is only a few more dreams away and the official 2007 brochure has finally arrived. So, are they selling the celebration with all the Disney magic we’ve been expecting?
Whilst official 15th Anniversary news has been fairly quiet for a few weeks, the 2007 travel brochures are still popping up and each trying in their own way to sell the most vital year in the resort’s recent history. For our fourth brochure, we’re taking a look at Thomas Cook Signature, which attempts to sell Disneyland Resort Paris holidays in a slightly more modern and upmarket style…
It’s time to look at another 2007 brochure for Disneyland Resort Paris, to see how the travel companies are using the resort’s graphics, text and unprecedented new product lineup to sell the 15th Anniversary Celebration. A 15th isn’t usually a grand event, so these people need to make sure they work extra hard to convince the public it’s worth celebrating. This week, Leger Holidays takes the spotlight.
Last week, we presented 
At the Annual General Meeting for Shareholders earlier this year, one of the key features of Karl Holz’ plan for Disneyland Resort Paris was improved marketing and online presence. A still was shown for a new 
The first travel company brochures for bookings from April 2007 are now available, putting the 
Recap article: News from 15th September 2006.
Despite currently being nothing more than a massive hole covered in plastic sheeting, the marketing campaign for the new Toon Studio attraction ‘Cars Race Rally’ has most certainly already begun, as Disneyland Resort Paris attempt to capture as much audience as possible during the movie’s cinema release.
