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October 2006

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Selling the Celebration: #3

It’s time to look at another 2007 brochure for Disneyland Resort Paris, to see how the travel companies are using the resort’s graphics, text and unprecedented new product lineup to sell the 15th Anniversary Celebration. A 15th isn’t usually a grand event, so these people need to make sure they work extra hard to convince the public it’s worth celebrating. This week, Leger Holidays takes the spotlight.

Extra decoration, extra Cool

Balloons, boxes, bottles and banners - the past week has seen a variety of new details and decorations popping up in Disney Village and Disneyland Park. Whilst the balloon theme becomes more widespread at the Village, Discoveryland’s Cool Station has taken tips from its Adventureland cousin with some extra-cool small additions.

A Journey From Time To Time

Did you know you can experience Disney magic without visiting a Disney Park? I’m not talking about your local Disney Store or the Disney Studios in Burbank, I mean those places spread across the world that, for a Disney theme park fan, can be just as magical as the Magic Kingdom itself; Such as the inspiration for the original Sleeping Beauty Castle - Neuschwanstein Castle in Bavaria. Cross the border to Austria, though, and there’s a piece of history sure to hold a special place in the heart of any Disneyland Resort Paris fan - a place that can still take you for a journey through time…

When Main Street moves to Orange County

Since we’ve already taken a look at this year’s Disney Villain Parade and the new La Cavalcade de Stitch mini-parade, it’s probably about time to look at more horrors from Halloween 2006, such as the decorations. Four years ago, the Creative Entertainment department lived up to their name with the creation of the Pumpkinmen - a bizarre, unique being that would run amock across Disneyland Park during the season.

Mapping out The Twilight Zone

Building an attraction on the scale of The Twilight Zone Tower of Terror takes a lot of planning - from imagining and designing to building and opening. It’s a precision-planned exercise to create a place of both shadow and substance, of things and ideas. And, although the Tower has already been constructed in California, there are still many mysteries lurking.

Are we still dreaming?

The 15th Anniversary becomes more unmissable by the day. After countless years of waiting for an all-new parade, something as stunning as Disney’s Once Upon a Dream Parade appears on the horizon! Of course, it doesn’t actually premiere until April 2007, but we’ve probably seen enough previews now to know this will be something quite remarkable, proved once again by two incredible new visuals released today…

You’re invited to dream…

“…Like never before!”
It’s one of the key slogans for the 15th Anniversary, and it’s already in use! Not in brochures, not in our 15th Anniversary guides… but in video! A press conference for the 15th Anniversary in Paris last Thursday saw the release of a French trailer for the celebration, showcasing all the events in 1-minute with vibrant blue slides and elegant greyscale shots of guests dreaming about the magic…

Selling the Celebration: #2

Last week, we presented the first 15th Anniversary brochure from an outside travel company, and took a look at just how well it sold the all-important 15th Anniversary Celebration. This week, we take a look at the first official brochure - the Disneyland Resort Paris Groups brochure, in French. Do they do a good job of selling their own celebration?

Encore plus de bleu!

Toon Studio: More and more blue paint, every day of every week… will it ever stop?! Studio 5’s side wall gets a full coat, the rockwork gets another coat, the front gets a half coat and Art of Disney Animation gets a new coat. There’s going to be a paint crisis in Marne-la-Valée at this rate - locals had certainly better not want to redecorate their homes blue until June at the earliest…

New website for Disneyland Resort Paris Intl

At the Annual General Meeting for Shareholders earlier this year, one of the key features of Karl Holz’ plan for Disneyland Resort Paris was improved marketing and online presence. A still was shown for a new disneylandparis.com website concept, but no actual changes whatsoever were seen in the months that followed… until now.

Diving deeper into the lost Mermaid attraction

Following on from yesterday’s article about the exciting Imagineering bonus features on The Little Mermaid 2-Disc DVD, we’ve now got the chance to dive far deeper into this lost Euro Disney attraction. Kristof has had the chance to cap some incredible stills from the “Behind The Ride That Almost Was with Disney Imagineers” featurette, giving us a surprisingly detailed look at the attraction we thought we’d never see. If you’re trying to keep the DVD a surprise, or you’re likely to become enraged at how an attraction that looks as extraodinary as this was never built, you’d best stay on the shore…

The long-lost Undersea Adventure

Whilst we’re wrapped up in the construction of Crush’s Coaster at Walt Disney Studios, another undersea adventure is beginning… 13 years late. The Little Mermaid Under the Sea Adventure, one of Euro Disney’s fabled “lost attractions” finally gets thrust into the spotlight this Autumn, as Walt Disney Imagineering give an unprecedented look at the attraction-that-never-was on the new The Little Mermaid 2-Disc DVD.

Ever more Toon Studio updates

Just when you think there’s going to be a lull in news from Toon Studio in Walt Disney Studios, ever more updates, photos and details appear! Art of Disney Animation gets a spot of blue paint, Cars Race Rally speeds ahead with its queue buildings and we learn that the Crush’s Coaster animationic of Bruce the shark will measure four metres from head to tail! It’s all just another day at Toon Studio…

Big Thunder’s big re-opening

It seems just days ago that Big Thunder Mountain, arguably Disneyland Park’s most popular attraction, closed for an epic refurbishment lasting almost two months. Whilst groans were heard across the magic kingdom from guests and fans, the iconic attraction breathed a sigh of relief as it finally got its first lengthy break in over five years, the results of which truly cannot go unnoticed.