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Every Imagineering creation begins life as an
idea or a simple sketch, but then, before it becomes a reality, the new
attraction is drawn, painted and designed down to the smallest detail.
Crush's Coaster already has a long and
interesting history of concepts, ideas and abandoned designs. From Sea
Turtle Spin to Turtle Twister, the attraction has become a unique example of
modern Disney Imagineering, created entirely for the Parisian resort. Here, we celebrate the art, creation and design of
Crush's Coaster, through
concepts and plans spanning several years...
Concept Art
This is the full collection of Crush's
Coaster concept art, annotated with its release date and additional notes
about each concept. The pieces have been listed in as close to chronological
order as possible, with early ideas first and final designs last. General
concept art for the land is included throughout.
Concept Models
Concept art can give the feel and atmosphere
of an Imagineering project, but when the time comes to test the blue sky
idea in reality, the Concept Model allows the designers to see the
attraction in full 3D. Through detailed modelling and button-hole cameras,
they can see exactly what the guest will see, months or even years before
the project is complete.
Layout Plans
Layout plans, diagrams and blueprints are, of
course, the foundation of the final attraction design to be built in the
park. They also give a sense of how the attraction will fit into its
surroundings and the exact layout of the exterior, waiting line and ride
area.
Logos
Both for advertising outside the park and
recognisable signage around the attraction, the art design of logos has long
been an important step in the Imagineering process. Going through several
name changes, Crush's Coaster already has a large back-catalogue of
different designs.
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The final logo design features the addition of Nemo and Crush themselves, as
seen in the key visuals (below). Only the "o" of "Coaster" now
features a silhouette, a birds-eye view of a swimming turtle. The
colours all have a strong yellow tint, and the legal tagline "Inspired by
Disney-Pixar's Finding Nemo" has been added above.
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Advertising
Visuals
Disney always looks to make its new
attractions look more interesting and marketable than before, and so concept
art has now largely become disused in the mainstream advertising of new
additions. Instead, the marketing teams create key visuals and supporting
visuals to give a strong sense of what the new attraction entails, whilst
including as many characters and as much visual interest as possible,
following all the design conventions of a movie poster, for example.
Publicity Photos
The creation of every new Disney attraction
is charted in detail through concepts, models, photography and video, useful
both for keeping the Disney Archives up-to-date as well as some good
pre-opening publicity...
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